Suffering is Optional?

Suffering is optional? Really? I’ve seen the quote above dozens of times on Facebook and Instagram. Usually it’s anonymous, sometimes some would-be wise person claims it as their own. And whilst the meaning is clear… we chose how much we suffer … Read More

A Few Good Genes

If we were to sit down for a coffee one day, you might find me whinging about something to do with genes. Cos we’ve got all sorts in my family and some are a bit of a pain. We’ve got … Read More

Books Read in 2020

Whew! The year is over and for the first time ever, I listed every book read during the year. Little did I know as the year started what an excellent year this would be for staying at home and reading … Read More

Gutenberg Sample Post

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a placeholder for people who need some type to visualize what the actual copy might look like if it were real content. If … Read More

Testing the Elements

This is a sample caption

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

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All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

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Post with YouTube Video

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. … Read More

Post with Gallery

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. … Read More